Five aspects of effective networks


I’ve been doing a few presentations lately that include the basics of network-centric organizing, so I thought it would be helpful to post a refresher here. With props, as always, to Marty Kearns from whom I learned a lot of this.

Update 6/25/10: Here’s the latest version of my presentation on network-centric thinking: http://lotusmedia.org/how-to-keep-thinking-like-a-network

Update 5/22/08: Now you can watch the presentation, which makes very little sense without me talking.

Five aspects of effective networks

  1. Strong social ties
    • Personal relationships
    • Trust
    • Awareness
  2. Dense communication grid
    • Online & offline
    • One-to-one, one-to-many, and many-to-many
    • For example
      • Blogs, forums
      • E-mail, IM, SMS
      • Face-to-face
  3. Common story
    • Shared values
    • Collective narrative
  4. Culture of sharing
    • For example
      • Data, information
      • Skills & expertise
      • Money
      • Space
  5. Network awareness
    • Feeling like a member
    • Knowing what the network is for

Here are some more resources to learn more about network-centric organizing strategies:

  • Earlier presentations on this topic: http://lotusmedia.org/advocacy-20-the-slideshow (slides) & http://lotusmedia.org/ruby-goes-to-class (video) &
    http://lotusmedia.org/civic-engagement-and-technology (with helpful links)
  • Blogging tips: http://lotusmedia.org/so-you-wanna-start-an-advocacy-blog
  • Network-centric approach to politics: http://lotusmedia.org/the-political-cluetrain
  • Background reading: http://lotusmedia.org/network-centric-reading-list
  • Marty Kearns’ widsom: http://advocacy20.org & http://netcentriccampaigns.org

… and more in my “Advocacy 2.0″ category on this blog: http://lotusmedia.org/in/nptech/advocacy/

  1. #1 by Beth Kanter on May 30, 2008 - 10:01 am

    Ruby,

    Why don’t you do a slideshare cast of it? WOuld love to hear you present it.

  2. #2 by Ruby Sinreich on August 4, 2009 - 3:16 pm

    I’m giving a much shorter version of this talk at http://IgniteRaleigh.com. Here’s the required 20 slides:

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