I wrote the following in response to a request to give an overview of how board members can use Facebook Causes to help the organization where I work, the Fellowship of Reconciliation (FOR). I thought it would make a handy reference for other organizations taking baby steps on Facebook.
This advice is intended for people that are already using Facebook (or who want to use it). The power of this tool is through your own social networks (friends, family, colleagues) and you will find it takes time and energy to develop your Facebook network, if your friends are on Facebook at all. Please do not join just for the purpose of helping FOR, but instead use your personal networks wherever they may exist (church, organizations, work, neighbors, friends, etc.).
Starting with the simplest, here are three easy ways to promote an organization on Facebook:
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