This is the story of how the Trump campaign used data to target African Americans and young women with $150 million dollars of Facebook and Instagram advertisements in the final weeks of the election, quietly launching the most successful digital voter suppression operation in American history.
Throughout the campaign, President-Elect Donald J. Trump shrewdly invested in Facebook advertisements to reach his supporters and raise campaign donations. Facing a short-fall of momentum and voter support in the polls, the Trump campaign deployed its custom database, named Project Alamo, containing detailed identity profiles on 220 million people in America.
With Project Alamo as ammunition, the Trump digital operations team covertly executed a massive digital last-stand strategy using targeted Facebook ads to ‘discourage’ Hillary Clinton supporters from voting. The Trump campaign poured money and resources into political advertisements on Facebook, Instagram, the Facebook Audience Network, and Facebook data-broker partners.
Source: How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election – Startup Grind – Medium