Do you ever write someone an e-mail and then think “this might be helpful for others.” Well I just did. Here’s a quick-and-dirty list of suggested links and reading for organizations looking to utilize blogs as advocacy and movement-building tools:
Here is a guide that can be helpful in developing a more specific strategy for your blog.
But also keep in mind that although you can control the comments in various ways, blogs are conversations. So don’t just think of them in terms of promoting certain talking points. Also, a key target audience for blogs are the media because your content helps them do their job, and their publications help your ideas reach more people.
Here are some additional resources and recommended reading that I’ve compiled over the years:
Overview of blogging: https://lotusmedia.org/ive-got-class
Good info on blogging as advocacy strategy: https://lotusmedia.org/blogger-relations
Free online tools for activists: http://netcentriccampaigns.org/top10tools
A list of online resources and ideas: https://lotusmedia.org/links
Advanced strategy: https://lotusmedia.org/network-centric-reading-list