I know I should be offended by this package, but the idea of promoting chocolate as too manly for girls just cracks me up. Also when I was an english school girl (in 1984-5) I ate Yorkie bars every day. So there. 😛
I know I should be offended by this package, but the idea of promoting chocolate as too manly for girls just cracks me up. Also when I was an english school girl (in 1984-5) I ate Yorkie bars every day. So there. 😛
Wow, you were an English school girl? Does that mean that, like me, you also got to be the only Jewish person in a school run by the Church of England?!
When I was an English school boy (c. 1977-1990) I ate Yorkies all the time. And somehow this packaging makes sense within the awful context of British culture. But I bought one at Fowler’s a few weeks back and, because of my [sort of] British accent, was called upon to explain it by the clerk. I was at a loss.
I went to a state-run school when I lived in England, but I was the only Jew most of these kids had ever met. They were all shocked by my normal-sized nose. And by the fact that I consorted with commoners like them. 😉
Hey, they were amazed I lacked horns. Okay, not really… Actually they were so unaware of all things Jewish that anti-Semitism was essentially impossible. Except from the headmaster. And the religious education teacher.
OMG, it gets worse! I just opened the package so I can eat this not-for-girls chocolate and the wrapper on the individual bar says “do not feed the birds!”
For Americans: “bird” is a common, disrespectful slang word for woman. Along the lines of “chick.”
I just don’t understand this marketing strategy…
Ruby, I’d assume the strategy is to get contrarians like yourself to consume their candy.
That would not be effective in my case, Will. This candy was a gift in my “easter basket” from my stepmom. Who am I to turn down candy?
I just realized that this entire thread is about a Yorkie easter egg. Am I right? Am I? God how I miss special easter egg version of every single British chocolate bar…
And look, the ad campaign is being earnestly debated here:
http://www.dooyoo.co.uk/archive-tv/yorkie-bar-quot-not-for-girls-quot/
I forgot Yorkie used to have a truck driver in all its ads.
And sorry to serial-post like this, but further browsing reveals the full extent of the horror… Along with “do not feed the birds” their other slogan is “save your money for driving lessons.” I shit you not.
I am right in thinking that this wouldn’t happen in America, yes?
Full horror at:
http://www.ananova.com/entertainment/story/sm_769300.html?menu=entertainment.latestheadlines
I bought one of those, and I did so out of spite. It was an F-Y moment of , “Oh yeah, I’ll show you, I will buy your candy bar.” And then I realized that I had fallen for their marketing strategy. It then seemed brilliantly ironic to me. I bought them for a few of my gal pals.
🙂
Someone beat me to it…Excellent marketing strategy…I was gonna go buy one in protest,if I could indeed find one, but then realised that is exactly what they want…
I’ll stick with plain old Hershey bars that all genders are welcome to eat…mmmmm chocolate!