Network centricity

I plan to pay a lot of attention to this “distributed activism” panel since I have to lead a similar session next week!

Marty Kearns,

  • People flocking to the do-not-call list, they are not looking for information, they can go and find it themselves.

    – evite
    – online personals
    – (zillions of pug lovers found each other)

    Nonprofits trying to educate, raise money, and advocate are now finding peer-to-peer strategies.

  • Networks: hub-centered vs. peer-to-peer
    – scale free (exponential growth
    – the rich get richer)
    – modular (movements, few connections between)
    – hierarchical

    – example: MoveOn’s “Bush in 60 Seconds” commercial campaign. collaborative wisdom.
    – example: network for justice. like friendster for signing a petition. you can see your network growing and taking action. the tool is: forward track.
    – AdvoKit made 100 calls/minute the day before the election. trust the activists to do the work.

  • Think about network through-put instead of organizational through-put.
  • Q: How to address inertia in the current systems. There’s still use for the old roles (branding, policy analyst, etc). If scaling doesn’t solve the problem, we have to shift the strategy.
  • I wish he had used my favorite example: network-centric warfare.

Kaliya Hamlin,

  • Emerging spiritual activism movement.

    How to take the established in-person connection and build an online network.

  • She blogged about the lunch speaker today at

Jo Lee,

  • she talks about how isolated she felt in the post-Clinton years. Then MoveOn tapped into her anger and frustration. Made her feel a part of a community.


Sorry if these notes aren’t terribly coherent. This is an idea I am deeply immersed in and so my thoughts here are building on what’s already in my head.

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