Author: Ruby Sinreich

For all the wonderful people I met today at the Triangle United Way’s communication seminar for nonprofits, here are all the links mentioned during my workshop:

In each case, the hyperlinked ‘example’ will take you to my own personal page on that site. One of the important aspects of online social networking is that individuals can create and manage their own identity with which to interact with the community.

1. blogging
   There are so many tools, and the right just depends on what your needs are. The most social one is Live Journal, the absolutely simplest is Blogger, the most powerful is Drupal. MovableType and it’s hosted version TypePad are also popular. I usually recommend WordPress because it is powerful and flexible without being difficult to use. Free hosted blogs are available at WordPress.com (example – one of my wordpress blogs)When you blog, your posts go into a standardized feed (see ‘bloglines’ below), which can be understood by other sites.
2. Technorati searching blogs
   This site collects, sorts, and indexes millions of blogs. You can use it to search by topic and to give your own blog a wider audience. You can automatically ‘ping’ sites like Technorati and tag your posts when you publish so that more people will be able to find your blog. (example)
3. del.icio.us bookmarks
   Save and organize bookmarks with tags, and browse the tags of others. (example)
4. flickr photo & album sharing
   Upload and tag photos and add them to groups. Browse photos by personal contacts, tag, date, or “interestingness.” (example)
5. bloglines aggregator
   Collect and organize RSS feeds. See how many other users subscribe to each feed. Now you can read (or at least skim) lots of blogs and other sites with feeds. (example)
6. friendster the original social networking site
   Make your own profile, connect to friends, browse by connections, interests, geography, etc. Send announcements to your network, make matches between friends and colleagues. Facebook, tribe net, orkut, linked in, and my space are also popular with different communities. (example)
7. wikipedia collaborative wisdom
   This is a great place to find information, on everything from global politics to new technology. You can contribute your own knowledge for public benefit, and even create new pages for topics you think are missing. (example – “nonprofit technology” entry)
8. 43things sharing and supporting goals
   List your personal goals, find people with common goals and support each other. See also 43people, and 43places. (example)
9. instant messaging
   As with blogging, there are many viable choices. For IM (instant messaging), get a multi-protocol client so you can use different systems with one application (Windows: Trillian, Mac: Adium or Fire). The different protocols or networks include: AOL, Yahoo, Google Talk.
10. Internet phone
    VOIP (voice over IP) not only allows you to talk person-to-person for free, it allows for conference calling and other features. Skype is the most widely adopted, but Gizmo is also a good option.

With all of the examples above I have now given you 10 new ways to communicate with and relate to me and any of your potential clients, volunteers, activists, or donors!

Also, I did not spend much time on it, but I do highly recommend Jon Stahl’s suggestions for online communication planning. Even if you don’t use all of it, some will probably be helpful to spur new thinking.

Here is the “technology trap” that you should always keep in mind to help your organizations manage technological change:

And finally, here is a printer-friendly PDF of my presentation. Please enjoy!

Thanks to the guys (there are no gals) at Civic Actions for linking to this fascinating article by a team of software engineers at IBM comparing content management systems. This is the first in a series called “Using open source software to design, develop, and deploy a collaborative Web site.”

Mambo was very appealing from the ease of install and the UI, but the development track at the time was fractured and didn’t give us any confidence of support.

Typo3 seemed to have a huge community and the maturity we were looking for. However, the learning curve for using Typo3 is daunting in comparison to Drupal.

We did have to invest some time to learn the Drupal way, and the framework just seemed to make sense. We also felt that Drupal provided the right combination of framework and flexibility to break out of the framework when needed to get the job done. With all things considered, we decided to use Drupal. The landscape of open source CMS is continuously changing, and in the future we’ll revisit these and any new entries in the field.
– Using open source software to design, develop, and deploy a collaborative Web site, Part 1: Introduction and overview