About Ruby

Ruby moderating a panel on New Media and the Civil Rights Movement in 2010.

Ruby Sinreich is a web geek who specializes in strategies that connect people to each other, sometimes known as “network-centric advocacy,” “social media,” “Web 2.0,” or “grassroots organizing,” depending upon what type of nerd one is. Her favorite tools for weaving communities are Drupal, WordPress, and unconferences. She founded OrangePolitics, a progressive multi-author blog with a vibrant community discussing local issues around her hometown of Chapel Hill, NC. After being the editor and czar for 10 years she recruited and developed new editors, successfully transitioning herself out of leadership in 2013.

“Ruby Sinreich turned concept into reality for [Social Source Commons in 2005]… Ruby made a huge impact by drafting the wireframes for the initial user interface. Drawing on her savvy sense of emerging internet trends, Ruby’s design set SSC on the course that it still tracks to this day.”

In 2014 Ruby worked as the Network Organizer for the Leading Change Network, creating a robust global community of grassroots organizers, teachers, and researchers. She was previously Director of New Media Strategy at HASTAC, an innovative interdisciplinary network that works to build understanding of  how digital media is changing how we teach and learn. She provided expertise on Internet policy, culture, and trends, as well as day-to-day management and on-going development of hastac.org, a complex and heavily-used Drupal web site that serves as the public face, community center, competition winners’ hub, and operational home of HASTAC. She previously served as the Co-Director of Communications at the Fellowship of Reconciliation, an interfaith organization working for peace and justice through active nonviolence since 1914. Her previous professional experience includes social network analysis, blogger outreach, organizer capacity-building, web site design and development, online communication strategy, and all manner of trainings. Ruby has helped hundreds of progressive nonprofits use technology more effectively in service of their educational, movement-building, and political missions. She has worked with organizations of all sizes and scopes including local women’s centers, statewide advocacy organizations, and national and international institutions such as Planned Parenthood Federation of America, Greenpeace International, and the American Civil Liberties Union.

“Ruby is one of the most smart and principled people I know, and a real force in the community.”

Ruby is also an engaging and informative public speaker and “open space” (a.k.a. unconference) facilitator. She has led sessions or served on panels at South by Southwest Interactive, Harvard’s Berkman Center, NetSquared, IPDI’s Politics Online Conference, N-TEN’s Nonprofit Technology Conference, and many other events for nonprofits and advocacy organizations.

Ruby and her son celebrate New year's Day in 2012.
Ruby and her son celebrate New Year’s Day 2012.

Ruby earned a BSPH from UNC-Chapel Hill in 1993, and a Certificate in Nonprofit Management from Duke University in 2000. She has served on a variety of nonprofit and local government boards and commissions including the Chapel Hill Planning Board, which she chaired for two years. Ruby practices Engaged Buddhism. She moved from her hometown of Chapel Hill all the way to Durham, NC and is loving the city life.

Please see résumé for more information and links.

Selected workshops and presentations: