Jason Fried’s opening remarks sound just like advice that I often give to visionary friends who are always dreaming up great new ideas but waiting for all the stars to align before they make them happen.
Jason says that it’s great to start thing up “on the side.” This is how 37signals started Basecamp. He points out that obscurity is good for getting started so you can screw up & learn from it before every one is watching.
He says “less” is an asset.
1. Less time. You’ll just waste it anyway.
2. Less money. See above.
3. Less software. Keep it simple “Clever stuff” gets in the way.