Ruby Sinreich  

Professional Experience

Director of New Media Strategy
HASTAC and the Digital Media & Learning Competition
Durham, NC
June 2009 – current
Responsible for guiding online strategy in this “virtual” organization that brings together scholars, community leaders, and technology innovators at the intersection of digital media and learning. Responsible for day-to-day management and on-going development of a complex and heavily-used Drupal Commons web site that serves as the public face and the operational home of HASTAC. Provide online strategy and outreach for the MacArthur Foundation’s Digital Media and Learning Competition. Co-organizer and facilitator for unconferences including THATCampRTP and DMLCamp.

Communications Co-Director
Fellowship of Reconciliation
Nyack, NY
June 2007 – May 2009
Jointly responsible for internal and external communication for this historic interfaith organization working for peace and justice through active nonviolence. Specialize in online strategy including establishing a new blog, developing organizational presence on targeted social networks, increasing online advocacy and donations, and coordinating e-mail communications.

Facilitate interfaith peace work by participating in diverse coalitions, creating and managing communication tools, and supervising FOR’s organizing fellow. Lead cross-departmental collaboration, develop departmental budgets, and manage technology vendors. Currently leading a major overhaul of our online presence through a process that includes stakeholders in developing strategies that will utilize the web site to support local and national peace organizing, promote our programs and activities, and effectively convey the landmark history of the Fellowship of Reconciliation.

Web Maven
Netcentric Campaigns, a division of Green Media Toolshed
Washington, DC
November 2005 – June 2007
Provided consulting on network-centric organizing strategies to leading progressive organizations and coalitions. Primary responsibilities included: recommending and implementing online advocacy and community-building projects; conducting social network studies and creating visual maps of the results; and training and assisting advocacy organizations with mission-critical online tools. Clients included Greenpeace International, Connect US, and the American Civil Liberties Union.

Online Organizing Manager
Planned Parenthood Federation of America
Washington, DC
February 2003 – June 2005
Built online organizing capacity at over 100 state and local Planned Parenthood affiliates. Conducted on-site and online training, provided support by phone and e-mail, developed training materials and presentations, published web site and monthly newsletter for online organizers. Served as internal expert on online engagement tools, and external contact with software vendors. Participated in developing national online organizing strategies. Represented PPFA at national conferences.

Consultant
lotusmedia.org
April 2000 – January 2003,  July – October 2005
Created and implemented effective online communication strategies for local, state, and international nonprofits and campaigns. Projects in 2005 included: developing and implementing blogger outreach strategies for ACLU’s Reform the Patriot Act blog; developing, designing, and launching music and politics blogs for The Independent Weekly; and designing and developing the user interface for the Social Source Commons. See about lotusmedia for more.

Technology Projects Coordinator
N.C. Justice & Community Development Center
Raleigh, NC
November 1996 – April 2000
Webmaster (design, construction, and management) of: www.ncexchange.org, www.ncjustice.org, and award-winning www.ncwre.org (note: archived hyperlinks used for historical accuracy). Coordinated projects to help community-based nonprofits use the Internet as a tool for networking and advocacy. Conducted Internet trainings for nonprofits. Responsible for technical support, technology planning, and fundraising.

Community Financial Counseling Program Director
The Women’s Center
Chapel Hill, NC
July 1995 – May 1996
Established and directed Community Financial Counseling, a program offering budget counseling, debt management, and community education on household financial issues. Supervised seven counselors and five administrative volunteers. Developed relational data management system. Negotiated client payments with creditors. Responsible for basic bookkeeping and monthly escrow disbursements.

Career Services Coordinator
The Women’s Center
Chapel Hill, NC
September 1994 – June 1995
Established two new programs for women’s personal and economic empowerment. Conducted outreach, intake, and case management. Wrote grant for Displaced Homemakers’ funding. Designed new data management systems to track membership, donations, clients, and community resources. Trained as Survival Skills for Women facilitator.

Production Manager
On the Horizon
UNC School of Education
Chapel Hill, NC
April – September 1994
Responsible for publication, distribution, and promotional materials for On the Horizon, an international newsletter for educational leaders. trained and supervised office staff. Developed customized subscriber databases. Established Internet mailing list and archive.

Field trainer
Southern Community Partners
Southeastern United States
January – March 1994
Developed and conducted individual trainings for young community organizers on Macintosh computers and software. Traveled through seven Southern states conducting seventeen eight-hour tutorials for grant recipients and staff members.

Sonya Hanes Stone Black Cultural Center May 1993 – May 1995

Last updated: July 2009.