Ruby Sinreich


  • Experienced: Over 20 years in the field of nonprofit technology working with a wide range of organizations
  • Current: knowledge of online organizing tools & practices, social networking strategies, network-centric organizing
  • Energetic: capacity builder, trainer, organizer, and public speaker
  • Articulate: blogger/writer and community activist
  • Geek: web development, digital design, Drupal, WordPress, XHTML, CSS, and some PHP
  • Political: worked with local, state, and national electoral and advocacy campaigns
  • Strategic: trained in strategic planning and grassroots organizing principles
  • Progressive: worked on many issues including race, gender, poverty, environment, war, housing, civil liberties, labor, nonviolence, and more
  • Spanning: bridging gaps across tech skills, faiths, cultures, and language

Professional Experience

Network Organizer
Leading Change Network
Beginning January 2014

Director of New Media Strategy
HASTAC and the Digital Media & Learning Competition
Durham, NC
June 2009 – January 2014

Guided online strategy in this dynamic “virtual” organization that brings together scholars, community leaders, and technology innovators at the intersection of digital media and learning. Was responsible for day-to-day management and on-going development of a complex and heavily-used Drupal Commons web site that serves as the public face and the operational home of the entire HASTAC community. Provided online strategy and outreach for the MacArthur Foundation’s Digital Media and Learning Competition. Served as co-organizer and lead facilitator of unconferences including THATCampRTP, NCTech4Good, and DMLCamp.

Communications Co-Director
Fellowship of Reconciliation
Nyack, NY
June 2007 – May 2009
Jointly responsible for internal and external communication for this historic interfaith organization working for peace and justice through active nonviolence. Specialized in online strategy including establishing a new blog, developing organizational presence on targeted social networks, increasing online advocacy and donations, and coordinating e-mail communications.

Facilitated interfaith peace work by participating in diverse coalitions, creating and managing communication tools, and supervising FOR’s organizing fellow. Led cross-departmental collaboration, developed departmental budgets, and managed technology vendors. Kicked off a major overhaul of FOR’s online presence through a process that included stakeholders in developing strategies to utilize the web site to support local and national peace organizing, promote programs and activities, and effectively convey the landmark history of the Fellowship of Reconciliation.

Web Maven
Netcentric Campaigns, a division of Green Media Toolshed
Washington, DC
November 2005 – June 2007

Provided consulting on network-centric organizing strategies to leading progressive organizations and coalitions. Primary responsibilities included: recommending and implementing online advocacy and community-building projects; conducting social network studies and creating visual maps of the results; and training and assisting advocacy organizations with mission-critical online tools. Clients included Greenpeace International, Connect US, and the American Civil Liberties Union.

Online Organizing Manager
Planned Parenthood Federation of America
Washington, DC
February 2003 – June 2005

Worked as member of PPFA’s field team to build online organizing capacity at over 100 state and local Planned Parenthood affiliates. Conducted on-site and online training, provided support by phone and e-mail, developed training materials and presentations, published web site and monthly newsletter for online organizers. Served as internal expert on online engagement tools, and external contact with software vendors. Participated in developing national online organizing strategies. Represented PPFA at national conferences.

April 2000 – January 2003,  July – October 2005

Created and implemented effective online communication strategies for local, state, and international nonprofits and campaigns. Projects in 2005 included: developing and implementing blogger outreach strategies for ACLU’s Reform the Patriot Act blog; developing, designing, and launching music and politics blogs for The Independent Weekly; and designing the user interface for the Social Source Commons.

Technology Projects Coordinator
N.C. Justice & Community Development Center
Raleigh, NC
November 1996 – April 2000

Designed, built, and maintained:,, and award-winning (note: archived hyperlinks used for historical accuracy). Coordinated projects helping  community-based nonprofits use the Internet as a tool for networking and advocacy. Conducted Internet trainings for nonprofits. Responsible for technical support, technology planning, and fundraising.

Community Financial Counseling Program Director
The Women’s Center
Chapel Hill, NC
July 1995 – May 1996

Established and directed Community Financial Counseling, a program offering budget counseling, debt management, and community education on household financial issues. Supervised seven counselors and five administrative volunteers. Developed relational data management system. Negotiated client payments with creditors. Responsible for basic bookkeeping and monthly escrow disbursements.

Career Services Coordinator
The Women’s Center
Chapel Hill, NC
September 1994 – June 1995

Established two new programs for women’s personal and economic empowerment. Conducted outreach, intake, and case management. Helped to secure grants. Designed new data management systems to track membership, donations, clients, and community resources. Trained as Survival Skills for Women facilitator.

Production Manager
On the Horizon
UNC School of Education
Chapel Hill, NC
April – September 1994

Responsible for publication, distribution, and promotional materials for On the Horizon, an international newsletter for educational leaders. Trained and supervised office staff. Developed customized subscriber databases. Established Internet mailing list and archive.

Field trainer
Southern Community Partners
Southeastern United States
January – March 1994

Developed and conducted individual trainings for young community organizers on Macintosh computers and software. Traveled through seven Southern states conducting seventeen eight-hour tutorials for grant recipients and staff members.

Education & Certification

Certificate in Nonprofit Management, 2000
Duke University Continuing Education
Statewide curriculum teaching leadership, management and organizational skills for nonprofit staff and leaders.

Public Ally/AmeriCorps Member, 1995
Public Allies N. C.
Program advancing diverse young leaders to strengthen communities, nonprofits, and civic participation.

Bachelor of Science in Public Health, 1993
UNC-Chapel Hill
BSPH – Environmental Science & Engineering, Policy Concentration.
Minor in African-American Studies.

High School Diploma, 1989
Ransom Everglades School
General college preparatory studies. Miami, Florida.


Public Allies North Carolina Change-Maker, 2005
Public Allies N.C.
The Public Allies Change-Maker Awards were created to highlight and recognize the work of alumni who exemplify the core values of Public Allies and whose leadership has significantly strengthened communities, nonprofits and/or civic participation.

Best Local Blog, 2004 & 2005
Independent Weekly selected as Readers’ Choice in regional community poll.

Sonja Haynes Stone Award, 1993
UNC-Campus Y
Given annually to the student who best exemplifies the late Dr. Stone’s ideals of outstanding leadership in race relations and social justice.

Algernon Sydney Sullivan Award, 1993
UNC Chancellor
Awarded to two seniors annually for unselfish commitment to human welfare with an emphasis on humanitarian contributions.

Selected Community & Volunteer Work

September 2003 – presentPlanning Board Member
Town of Chapel Hill
(2005-2007 Chair)
June 2001 – June 2007 Advisory Board Member
Public Allies North Carolina
October 2001 – August 2005

Advisory Board Member
Internationalist Books
(1999-2002 Chair)
September 1999 – September 2004

Advisory Board Member
Affordable Rentals, Inc.
February 2002 – February 2003

Affordable Housing Task Force Member
Orange County, NC
June 2000 – April 2001

Advisory Board Member
North Carolina Alliance for Transportation Reform
May 1998 – June 2000
Chapel Hill-Carrboro Martin Luther King Coalition
(1998-99 Coordinator)
December 1997 – December 2000Radio Host & Producer
Northern Hemisphere Live on WXYC 89.3 FM
July 1996 – August 1998

Transportation Board Member
Town of Chapel Hill
(1995-97 Chair)
September 1991 – June 1997

Advisory Board Member
Sonya Hanes Stone Black Cultural Center
May 1993 – May 1995